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Monday, 13 October 2014

Numbers from Gulfstream Park West

After five days of racing at the newly dubbed Gulfstream Park West (Calder) I figured we should take a few minutes to compare the handle to the head-to-head Gulfstream vs. Calder of last year, and to the standalone Calder dates of 2012. Take a look.

2014

GPW Wed Oct 8 - $1,434,678 - 10 races
GPW Thu Oct 9 - $2,192,435 - 10 races
GPW Fri Oct 10 - $2,930,049 - 10 races
GPW Sat Oct 11 - $3,475,300 - 10 races
GPW Sun Oct 12 - $2,630,470 - 10 races
Total - $12,663,080 - 50 races - $253,261.60/race
Fri/Sat/Sun - $9,035,819 - 30 races - $301,193.96/race

2013

CRC Fri Oct 11 - $1,130,032 - 8 races
GP Sat Oct 12 - $2,167,441 - 8 races
CRC Sat Oct 12 - $1,881,575 - 9 races
GP Sun Oct 13 - $1,898,563 - 8 races
CRC Sun Oct 13 - $986,411 - 8 races
CRC Total - $3,998,018 - 25 races - $159,920.72/race
GP Total - $4,066,004 - 16 races - $254,125.25/race

Total - $8,064,022 - 41 races - $196,683.46/race

2012

CRC Wed Oct 10 - $1,243,043 - 8 races
CRC Thu Oct 11 - $935,972 - 9 races
CRC Fri Oct 12 - $1,129,669 - 10 races
CRC Sat Oct 13 - $1,858,535 - 12 races
CRC Sun Oct 14 - $1,075,987 - 8 races
Total - $6,243,206 - 47 races - $132,834.17/race


     First off, I'm completely baffled that Calder was doing better handles in 2013 going to head to head with Gulfstream than they were alone in 2012. Saturday 13, 2012 and Saturday 12, 2013 were Florida Sires Stakes day at Calder, and 2013 completely crushed 2012. But I digress.

     Average daily handle at Gulfstream Park West is practically on par with Gulfstream 2013, and if we look at Friday/Saturday/Sunday handle (the only days there was racing in Florida in 2013) Gulfstream Park West is doing 15.7% more handle per race than Gulfstream was last year.

    One thing we can gather from these numbers is that venue is not as important as brand. Calder and Gulfstream West are the same thing, but bettors respond better to the Gulfstream brand than they did to Calder. The name "Gulfstream" brings to mind a classic, championship winter meet, while "Calder" is a name associated with lower level racing overshadowed by more popular summer meets like Saratoga and Del Mar. If Golden Gate was rebranded as "Santa Anita North," handle would probably go up. People like big name branding.

      People are betting on the Gulfstream Park West races, and they're betting more than they were on Florida racing at this time of year in the past. Racing needs people to bet more money, and in the midst of some disheartening meets elsewhere (which I will cover at a later date) Gulfstream Park West is encouraging. Further updates on the Gulfstream Park West numbers will be provided in the future.

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